Mixtcha
Services
Strategy
Naming
Brand Identity
Art Direction
Packaging
Mixtcha is matcha, reinvented.
Blending tradition with innovation, Mixtcha offers sustained energy, delicious taste and functional benefits in a ready-to-go format.
This project presents the naming, branding and packaging of a brand designed for those who move fast and choose better.
Impact Strategy
→ ethical SOURCING MIXTCHA
uses only fair-trade ceremonial matcha from small communities in Japan, supporting their livelihood and centuries-old traditions. Also, aluminum cans were choosen for their infinite recyclability and lower impact.
→ COMMUNICATION
The online brand communication strategy is centered on nutrition and health education, offering well researched, practical, easy-to-implement tips for a busy routine. Offering everyone a chance to have a healthier lifestyle.
→ COMMUNITY
The brand is committed to offering and promoting free apartment-gardening workshops bimonthly in busy city centers in an effort to make fresh, healthy, sustainable ingredients more accessible to people in small homes.