Nonna Dora
Services
Strategy
Naming
Brand Identity
Art Direction
Packaging
Italian frozen food with plenty portions and real flavor.
The Italian menu is balanced with cozy meals like pastas, dishes with meat and vegetarian options with no hard to pronounce ingredients or conservatives, that are delivered directly to your home. Real food with portions for people that like to eat well.
Impact Strategy
→ PACKAGING
Packaging was chosen to balance convenience and sustainability: a biodegradable paper base with a plastic lid that prevents leaks and preserves food integrity. Please recycle the lid; the rest goes in the organics bin.
→ WASTE REDUCTION
Production is made in small batches to avoid overstock and minimize waste. Additionally, the Combos da Nonna, weekly meal bundles offered at a discount, help maximize ingredient use and further reduce waste.
→ FIGHTING AGEISM
The brand is committed to prioritizing the hiring of people over 50 years old, fostering a safe and comfortable work environment for them. It's a company named after a Nonna, after all. :)
